Today, 11 October 2021, the Australian leading aggregator Finsure group is celebrating its 10th anniversary. Finsure commenced trading in October 2011 and has become one of the fast-growing and multiple award-winning aggregation businesses with a network of more than 2,000 brokers while its loan book this year reached $56 billion.
John Kolenda, Finsure Managing Director said “It’s hard to believe Finsure has been going for 10 years and I am very proud of all we have achieved over the past decade, particularly as when we started the world was still emerging from the global financial crisis. We are now operating through the COVID-19 pandemic, but the Group has continued to grow and perform strongly. The speed of our growth over the past decade has exceeded all my expectations and is a tribute to the hard work of our staff and our broker partners.”
When Finsure was first launched, the mortgage broking industry was different to what we have today, with a small number of established aggregators dominating the industry.
“We successfully identified a gap in the market, with brokers wanting a more personal touch to how their aggregator supports their business along with more business-to-business solutions by offering a diverse lending panel, flexible commission models, our own Broker Academy, comprehensive marketing solutions and extensive broker support services.” Mr Kolenda said.
Finsure has been aided by the acquisition of LoanKit in 2013 and since 2018 the support and partnership with BNK Banking Corporation, which created Australia’s truly scalable digital challenger bank focused on providing lending solutions for Australian consumers via broker distribution. The combined entity with BNK has provided enormous benefits to Finsure’s broker network, boosting their service proposition to enable them to offer customers better home loan products and rates.
Since it was founded, Finsure has been fortunate to receive numerous awards and industry recognition, including multiple Aggregator of the Year honours. “I have taken great pride in all of our awards and the milestones we have accomplished over the past 10 years.” Mr Kolenda said.
Finsure has reached the one thousand broker milestone within the first five years and now the network includes more than 2,000 brokers. Earlier this year we achieved a record monthly settlement of $2.8 billion while our loan book recently reached the $56 billion milestone. Other key initiatives to enhance value to our members include the Broker Academy, Women in Finsure program and the market-leading customer relationship management (CRM) platform Infynity.
All these initiatives have been fabulous accomplishments for Finsure to build up the business to this level in 10 years, and sets the path for continuous growth.